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What is the role of partners and supporters in WiDEN's mission?

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At WiDEN, we are dedicated to cultivating an environment of inclusiveness and collaboration. Our online business hub serves as an invaluable resource for those seeking to support and engage with ethnic and diverse businesses while providing a diverse range of programs and services to help businesses and professionals develop the skills and knowledge they need to succeed. Our partners and supporters are essential to our mission of creating a more inclusive and equitable business ecosystem. Through strategic partnerships with organizations of all sizes and industries, we can further our mission of promoting diversity and inclusion in the business world. From local non-profits to Fortune 500 companies, our partners are united by a shared commitment to creating a more diverse and collaborative business landscape in Wisconsin.

What is a NAICS Code?

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NAICS (North American Industry Classification System) codes are used by governments, businesses, researchers, and others. Each code represents a specific type of industry or business, making it easier to classify and sort them based on what they mainly do. NAICS codes are typically assigned or issued when a business registers with a government agency or fills out forms related to licensing, taxation, or business identification. This code helps identify business categories. Here are a few examples of NAICS codes: 722511-Full-Service Restaurants, 812112-Beauty Salons, and 561720-Janitorial Services. You can find more information about the specific details of NAICS codes on the Census Bureau’s website at .

What do I need to prepare before creating my profile?

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To ensure that you’re prepared to create your WiDEN profile, please gather the following information beforehand: your NAICS code, a list of your current business certifications, your logo, and the number of people employed by your business. Having these details readily available will help simplify the process for when you get started.

Which business certifications are recognized by WiDEN?

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Business certifications offer numerous benefits, such as exclusive contracting opportunities only available to certified businesses. They also improve visibility among government agencies and potential partners, creating a competitive edge and demonstrating dedication to diversity in certain markets. These are the business certifications recognized by WiDEN:

•Federal – Small Disadvantaged Businesses SDB/8 (a)

•Federal – Women-Owned Small business (WOSB)

•Federal – Economically Disadvantaged Woman-Owned Small Business (EDWOSB)

•Federal – HUBZone

•Federal – Veteran Owned Small Business (VOSB) – U.S. Department of Veterans Affairs

•Federal – Service-Disabled Veteran Owned Small Business (SDVOSB) – U.S. Small Business Administration 8(A) •State of Wisconsin – Woman-Owned Small Business Enterprise (WBE) •State of Wisconsin – Disabled Veteran Business (DVB)

•State of Wisconsin – Minority-Owned Business Enterprise (MBE)

•Disadvantaged Business Enterprise (DBE)

•Lesbian, Gay, Bisexual, Transgender Business Enterprise (LGBTBE)

•Women’s Business Enterprise National Council (WBENC)

•North Central Minority Supplier Development Council (NMSDC)

Business Intake Form Information

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